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The Concretes – My Ways

24 Jun

The Concretes, My Ways, Mats Udd, music video, your music today
Here’s a new video from director Mats Udd that he created for The Concretes. The video is a bit unusual as it follows a boy that picks up roadkilled animals left by cars.

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Roxette – She’s Got Nothing On (But The Radio)

18 Jan

Roxette, She's Got Nothing On (But The Radio), Mats Udd, Music video, yourmusictoday
One of the people I have had the honor to be in contact with in the last few weeks has been Swedish director Mats Udd, who teamed up with 80’s pop sensation Roxette for their newest track ‘She’s Got Nothing On (But The Radio)’. Some great imagery, as expected from Mats, but a little bit of commercialism seemed to have been forced on his usual style. Great video nonetheless! Check it out below.

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Palpitation – In five years

7 Jan

Palpitation, In five years, Mats Udd, yourmusictoday, music video
Mats Udd continues to stay on the radar, directing a video for Swedish crew, Palpitation. And he remarks that the snow is actually not computer generated, they just got extremely lucky that day, saving hours of potential cg work.

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Holiday Submission Clean Up

28 Dec

Holiday Submission Clean Up, Ian Pons Jewell, Chris Pahlow, Kickkickpunch, Indigo Charlie, Mats Udd, yourmusictoday
As the new year approaches, and the music video world seems to have taken a hiatus, I took on the daunting task of deleting pages and pages of old e-mail. Everything from spam, to useless e-mailers I dont even remember signing up for! But every few dozen emails I found a gem in the rubble…. from a short film by a music director, or just a random video that somehow didn’t make it onto the site. So instead of just throwing them in the trash, I’ve decided to share a couple of them with you!

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First Aid Kit – Ghost Town

2 Dec

First Aid Kit, Ghost Town, Mats Udd, Music video, your musictoday
Swedish director Mats Udd just threw me an e-mail with some of his recent videos, and this one seemed to grab my attention. Dropped at the end of the summer, Mats directed this simple yet visual pleasing video for ‘Ghost Town’ from First Aid Kit.

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